Arctic Monkeys - Do I Wanna Know?

Do I Wanna Know by Arctic Monkeys was released on the 18th of June of 2013.
This music video was directed by David Wilson with animation agency Blinkink, this video was then uploaded to Youtube on the same day it was released and it got over 40million views and became the most viewable video of the Arctic Monkeys.
Blinkink produce live action, animation and visual effects-based multidisciplinary work including music videos and and commercials using CPI.
The target audience for this video was mainly made for Arctic Monkeys fans which are mainly teenagers but it can expand onto older people who might be into Indie Rock.
The purpose of the animation is to mainly entertain the viewer and to inform the waveform of the sound of the guitar and the rhythm of the song which later on goes into shapes which are used to entertain and tell a 
story.

Why do i like Do I Wanna Know? by Arctic Monkeys

I like this video because apart from being a great song its got a really entertaining video that tells a story.
I think that the way that the waveform of the sound flows really well with the shapes and its neatly changed into other shapes without being rough and noticeable.
Also it engages you all throughout the video as you cant seem to be able to take your eyes off it. I like the colour of it, how it starts with black and white and occassionally there will be some colours yet it goes back to black and white.
I also noticed a really good detail in the waveform of the sound, in the middle you can see AM which obviously stands out for Arctic Monkeys.